Really, a New Website in This Economy?
Yes, sorry, another article mentioning “this economy.” It’s hurting nearly everyone’s bottom line, but I still feel it’s a good time for you to stand back and take a hard look at your website. With “this economy,” now is not the time to invest in a new or upgraded website, right? Especially not if your site is less than, say, 15 years old! Maybe you invested in a brand new site in 2001, so it should be fine as is for at least, oh, I don’t know, 20 years, maybe 30? Websites are just like bricks...
read moreDemand Results From Your Website… More of the Iceberg
Once again, this month’s topic is about Search Engine Marketing and how to make your website be your best salesperson. Treat your website like a salesperson, holding it accountable just as you would a human salesperson. After determining your expectations for your website it’s time to implement the changes necessary to meet those goals. A typical scenario for search engine marketing: Your current site is reviewed and evaluated for a number of important factors. The site is redesigned using Search Engine Marketing best...
read moreSocial Media: Just the Tip of the Iceberg
Back in January, I wrote an article about the science, art, and magic of SEO (Search Engine Optimization). In that article I discussed a number of things you could do to your site to improve its search engine ranking. Now, all these months later, I’m writing this follow-up to explain how social networking sites, such as Facebook, LinkedIn, and Twitter, can further help your endeavors. We recently met with a Search Engine Marketing firm, Site-Seeker, to discuss an event we’re co-hosting next month. Our conversation flowed to...
read moreTen Reasons Why It’s Time for a New Website
I’ve been a Web Designer for over ten years now, and boy-oh-boy, have I seen some doozies on the web, especially sites belonging to small- to medium-sized firms. I’ve written this somewhat tongue-in-cheek list of reasons to think about a new website. Do any of these situations fit your site? It was created in the Twentieth Century. If your site was built in a four-digit year starting with 19, it’s time for a replacement. A great deal has changed in the near-decade that has passed since, and a number of these changes...
read moreSearch Engine Optimization (SEO): Part Science, Art & Magic
Let’s start with the hard facts. Not even the most experienced SEO-specializing firms can guarantee specific search engine rankings in any search engine. Further, every search engine uses different proprietary (and mostly secret) algorithms for indexing and ranking sites according to various keywords. As such, SEO efforts can miss the mark and hurt your website rankings. Of course, the efforts may also boost your ranking in one or more search engines. A sketchy business, SEO. Major Search Engines Remember that every other...
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