Demand Results From Your Website… More of the Iceberg
Once again, this month’s topic is about Search Engine Marketing and how to make your website be your best salesperson. Treat your website like a salesperson, holding it accountable just as you would a human salesperson. After determining your expectations for your website it’s time to implement the changes necessary to meet those goals. A typical scenario for search engine marketing: Your current site is reviewed and evaluated for a number of important factors. The site is redesigned using Search Engine Marketing best...
read moreSocial Media: Just the Tip of the Iceberg
Back in January, I wrote an article about the science, art, and magic of SEO (Search Engine Optimization). In that article I discussed a number of things you could do to your site to improve its search engine ranking. Now, all these months later, I’m writing this follow-up to explain how social networking sites, such as Facebook, LinkedIn, and Twitter, can further help your endeavors. We recently met with a Search Engine Marketing firm, Site-Seeker, to discuss an event we’re co-hosting next month. Our conversation flowed to...
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