Social Media: Just the Tip of the Iceberg

Social Media: Just the Tip of the Iceberg

Back in January, I wrote an article about the science, art, and magic of SEO (Search Engine Optimization). In that article I discussed a number of things you could do to your site to improve its search engine ranking. Now, all these months later, I’m writing this follow-up to explain how social networking sites, such as Facebook, LinkedIn, and Twitter, can further help your endeavors. We recently met with a Search Engine Marketing firm, Site-Seeker, to discuss an event we’re co-hosting next month. Our conversation flowed to...

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